Champions Circle Website
Champions Circle (CC) — a development at the southwest corner of SH-114 and I-35W in north Fort Worth — wanted to attract developers and those interested in leasing space within the center, like Tanger Outlets Fort Worth. So, they approached the J.O. team to redesign their website to have a better, more streamlined user experience.
Through the site redesign and new copy, we highlighted the development’s prime location and some of its notable tenants, such as Marriott Hotel & Golf Club. We tailored all messaging to speak to the desired audience and to encourage intrigue as well as inquiries.
Once we had redesigned and restructured the sitemap and the user journey, made clear, concise calls-to-action and included custom photography and video as well as drone footage of the land itself, the Champions Circle website was — and remains — much better positioned to effectively reach desired developers and lessees.