Texas Longhorn Breeders Foundation Capital Campaign Brochure
The Texas Longhorn Breeders of America Foundation were looking to build a World Headquarters and Museum right here in the Fort Worth Stockyards. Seeking a way to meet their fundraising goals of $2.2 million dollars for this historic project the board entrusted the work of J.O. to make it happen.
Texas Longhorn Breeders Foundation (TLBF) was founded in 1982, and was established to complement the Texas Longhorn Breeders Association of America (TLBAA) in the preservation and promotion of the Longhorn Breed. Fort Worth and the cattle industry have always been associated with one another and to find out that the TLBF had been renting office space for over 30 years – J.O. was determined for the museum and offices to materialize.
J.O. built a brand for this campaign, served as a marketing consultant and composed The Texas Longhorn Breeders Foundation Capital Campaign Brochure achieving the campaign’s fundraising goals nearly three times faster than anticipated. This campaign also led to an increase in general overall awareness of both TLBAA and TLBF, increasing event participation, memberships and annual fund donations by 1/3 on average.
J.O. is proud to have helped the TLBF in building a legacy for future generations while also making Fort Worth an even better place.