There is no doubt about it; graphic design is an art form. You can convey a message with something as subtle as the colors chosen, the symmetry or lack there of, and the moods that your advertising and collateral designs trigger.

Staying on top of the latest trends of design can be exhausting for some, but we find it exhilarating! Here are just a few of the latest:

Inspired by nature:

Living in a tech-savvy world, we are often disconnected from the tactile sensations of natural environments. Integrating design that has natural tones and textures offers an inviting and compelling aspect to design away from the all-to-common, super sleek world of the web. In short, it makes us feel more connected and grounded; giving design an integrity and honest approach based in nature.

Patterns:

Nothing new to luxury brands, patterns are resurrecting again in design to add sophistication and style. Patterns have instant visual appeal when used correctly, adding depth, texture and class. Patterns should be used as more than a design element, but a brand standard as identifying as a logo. After all what would Louis Vuitton be without their signature pattern?

Mobile Please:

Having a mobile version of your website was once an extravagance shared by few, now it is a necessity. With the number of users and demand growing daily for mobile devices, it is critical to have multiple versions of your online presence. Much like print advertising often demands a billboard and a magazine ad for effective communication, so now does web. If your web presence is not functional and intuitive for mobile users, the message is lost in translation.

Trending Colors:

Preferring to buck the trend, and not follow the herd of those predicting the use of subdued color palettes and pastels, let's go bold! Bright colors were last year’s trend. This year we predict less bold colors. Crisp reds, deep blues and bright earth tones will be the feature, but more importantly will be the use of color. Used sparingly, color can bring drama to your design. Pair those colors with black, white or a contrasting color and they become even more potent. Less will be more, with impressive results.

Now that we got you nervous, you can wipe that sweat off your brow and give your stress ball on to someone who needs it – because we’re here to help you!

Our mission is to create designs that will Knock. Your. Socks. Off.  in a way that will make you want to put your socks back on just so they can be knocked off again! Let us know hello@jodesign.com how we can help you!

- Jason & Scott

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