Here’s what you need to know about logo design:

Good logo design is straightforward, easily comprehendible, visually appealing, and accurately reflects the brand’s image.

Bad logo design is illegible, confusing, and usually makes you want to turn your head and forget what you just saw.

Good Logo Design

The J.O. team designed this logo for the Hand in Hand Luncheon. Symmetry is the reason this logo works. People trust symmetry and it goes hand in hand with the message of the brand.

There is a reason the Macintosh Apple is one of the most recognized symbols and it’s due to its simplicity. It’s not trying to be something else, like an orange or a plum.  It’s an apple and it’s immediately recognizable.

The Fort Worth Zoo has always been one of my favorite logos because it’s straightforward but with a subtle twist. I love how they’ve added some fun to the design by using the F and W to create the outline for the elephant.

Bad Logo Design

The logo design for the summer Olympics in London was one of the most notable controversies in the design world in the last year. This logo is hard to read and garish in it’s design. When you look at this you don’t envision the Olympics, but rather a car crash.

This logo design is wrong on so many levels. There is way too much going on, with several colors and no central focus to the design. They may be proud to be American, but they should not be proud of this design.

This logo started out with good intentions but was executed in the wrong way. The layout of the logo is confusing and confuses the reader due to the prominence of the P letters. Promptly polish this poor project, please.

- Briana

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