Imagine a world completely devoid of color. Pretty boring, right? The importance of color for your brand is a crucial part of any marketing strategy. Knowing basic color theory will help to better understand the types of customers you are drawing towards your company.

Red: It’s not for the faint of heart. This passionate color recalls feelings of strength, power, and intensity.

Green: This color is normally associated with nature, harmony, and freshness. Go on, let your brand grow on people.

Yellow/Orange: Slap a smile onto your customers’ face with both of these colors that are connected with happiness, energy, and joy.

Blue: Feeling blue doesn’t have to mean you are feeling sad. Blue recalls emotions like tranquility, calmness, and trust.

Purple: Mysterious, creative, and intelligent, this color covers a spectrum of emotions.

Don’t let your colors blend together with the competition. For example, a seed company using green is almost as typical as the grass itself. Incorporate an unexpected color into your branding while still maintaining the color harmony.

So, what are your colors saying?

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