Actually... we are!
We at J.O. were very grateful to be a part of the region’s FIRST Strategic Communications Program, The Worthy Awards (www.worthyawards.com)! – For those out of the loop, it’s PR’s version of ‘The Academy Awards’ … just no George Clooney, more fun and less makeup.
We are the proud recipients of four awards:
Special Public Relations Programs: Award of Achievement
That Guy, Tulane
In response to Tulane University’s request to build support and student and local pride in Tulane University Athletics, we created a social media campaign to select one Tulane student to be “THAT guy”. “That Guy” became “Those Guys” when two students were selected and asked to attend and promote experiences to students, ages 17-25 via social media.
Find out what “Only at Tulane” means here: http://www.thatguytulane.com/
Website: Worthy Award
In 2011, we updated our web presence to provide fresh, timely content for current and prospective clients. The goal was to attract new business, but we got much more than anticipated when we won an Addy and now a Worthy.
Visit our Our Home(page), Sweet Home(page) here: http://www.jodesign.com/
News Release, Pitch and Story: Award of Achievement
Goodwill Industries of Fort Worth Prom Dress Sale
In 2011, we helped create a “Pack the Rack” prom dress sale and donation event for Goodwill Industries of Fort Worth to attract high school and college age students to their 19 local retail stores. The ultimate goal was to create a culture of thrift shopping by students in the local community. With tons of media coverage and hundreds of shoppers, the event was deemed a success and was repeated in 2012.
Learn more about Goodwill’s great mission here: www.goodwillfortworth.org
Video/Internal: Award of Achievement
The Temporary Office
Before our agency could move into our new digs on South Main, we spent a couple of months at the “Temporary Office”. As avid fans of The Office, we saw a great opportunity to publicize our new address and make light of our less-than-stellar holding pin. The great ice-breaker not only won an Addy, but sparked a whole line of agency videos for various events.
PR and Advertising by day, wanna-be actors by night: http://www.youtube.com/watch?v=G0NbVB9tnbs
J.O. is also proud to have donated design services to the Worthy Awards. Check out the logo and other design for the inaugural awards program here: www.worthyawards.com!
Congratulations to all of our “Worthy” competitors!
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