SEO and Social Media?
The acronym “SEO” may produce responses of “huh?” and “S-what?” and when you hear that it stands for “search engine optimization,” the question mark will most likely still be there. Fear not. J.O. is here to answer your questions and help increase your social media traffic in one blog.
Search engine optimization is the process of improving the visibility of a website in the various search engines’ “organic” or “natural” search results. In English: when a user searches a keyword, your page will be higher on the list in search engines like Google and Bing and, therefore, be more likely to receive attention.
Your business’ website may not need help in this area but, most likely, your Social Media pages do; especially Facebook. Here are a few tips to help SEO your Facebook presence:
- Talk “About” Yourself - Take advantage of the “about” section to include a few critical keywords. Keep it concise, so that users can read in a few sentences what your company has to offer. By including your keywords, search engines will be more likely to notice your Facebook page when searching for keywords other than the brand name.
- Keyword Wrapping - Wrap those keywords in your “info” page with supporting details. When a user sees a page on any search engine, a small section of text is included, showing how the keyword is used. Many searchers use this section of text to choose which link to click, instead of just blindly clicking the first link that Google or Bing pulls up. By including supporting details around your keywords, you increase the likelihood that searchers will choose your link to click.
- Don’t hesitate to tag these pictures - Always tag images and videos with keywords. Often, search engines will offer “web,” “video,” and “images” sections in the results. By tagging images and video, you increase the chance that your page will pop up under all sections.
- Content is King - Regularly post content with links that are relevant to your main keywords. Post with your keywords and phrases, but also include links that use them. This will increase the times that the search engine sees those keywords on your page, and will therefore increase your relevancy in the results.
- Post more than a little “Bitly” - Post full URL’s. There has been a trend to use URL-shorteners, which are a huge help with platforms with limited characters, like Twitter. However, many links include keywords in them, like the title of an article, and by shortening the link, you lose those keywords. Keywords that appear in links really boost your SEO.
By making your Facebook more search engine friendly, you will increase traffic to the site, which should translate to more web page traffic and increased brand awareness.
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