How much are you going to be advertising this December? If it’s not as much as you’d like, you may want to consider re-reviewing your advertising budget.

Many who believe the figures from “Black Friday” sales are a good gauge of the coming holiday season's retail economy as a whole will likely be pleased to know that 2011’s Black Friday sales soared well above most economists’ predictions – more than 16% from last year’s figures. Advertising budgets were up, too. So therefore, those businesses who spread the most awareness reaped the biggest rewards from the most successful Black Friday we’ve seen in years.

Does this indicate the beginning of true economic recovery? Is the general public’s confidence increasing, and therefore, spending is on the rise?

You be the judge. This article from Media Life captured our interest and we think it might cause you to raise an eyebrow, too.