J.O. has been conducting marketing, public relations, design and social media for Susan G. Komen Greater Fort Worth since 2007. In 2014, J.O. wanted to promote the Susan G. Komen For the Cure© in a new, exciting and bigger way in the Fort Worth community. J.O. decided to bridge together marketing efforts with Komen through […]
Much of a company’s success is based on how the world perceives them. I’ve watched many companies face challenging decisions that have defined them as a brand. When it comes to the public eye, good PR choices are everything. I’m going to call out the good, the bad and the ugly choices that three big companies made during times of strife.
“So you went to college to learn how to lie for a living?” I wish I could tell you that this is the first time I’ve heard this question. The person “spinning” the truth is a publicist, and there is a big difference between a publicist and a PR professional.
Blending familiar content with a sponsored advertisement, native advertising’s success cannot go unnoticed in the competitive media industry. As advertisers and publishers continue to blend this content, their results will show in increased sales.