Fort Worth Transportation Authority (FWTA) was launching its new, expanded North Quadrant bus routes. They knew they needed marketing to get the word out to riders and non-riders alike, so they came to the team at J.O. for a marketing mix approach to their awareness campaign. We pinpointed FWTA’s main audiences — baby boomers and millennials — […]
“Public opinion is a chaos of misinformation,” Gore Vidal once lamented. Our client, Stockyards Heritage, knew this all too well. For two years, public opinion had thwarted their plans to redevelop Fort Worth’s historic Stockyards district. When the redevelopment plans became known, it unleashed a torrent of anger and protest among area business leaders, preservationists […]
Our client, Vestar, needed to increase brand awareness and improve corporate reputation. As the managing group of the vibrant West 7th development nestled between Fort Worth’s downtown and cultural districts, Vestar needed to cultivate the crowds and the image that their tenants expected. They approached J.O. in early 2016 to solve the problem. We knew […]
The three primary fundraising events for Near Southside, Inc. (NSI) — a nearly 1,400-acre nonprofit development district in Fort Worth — were failing to meet growth goals. NSI was on a mission to revitalize the Southside neighborhood through new business development, but these events, along with membership fees, were their primary source of funding. The […]
The three primary fundraising events for Near Southside, Inc. (NSI)—a nearly 1,400- acre nonprofit development district in Fort Worth—were failing to meet growth goals. NSI was on a mission to revitalize the Southside neighborhood through new business development, but these events, along with membership fees, were their primary source of funding. The importance of event […]
Fort Worth Housing Solutions (FWHS) hired the team of J.O. in November 2015 to lead its agency rebranding and messaging to better reflect and promote the unique and creative solutions they are using in the public housing arena. Furthermore, perception of their role in the community and local economy was unclear and misconceived. The FWHS’s […]
Fort Worth Hispanic Chamber routinely struggles with selling tickets to their fundraising events and social activities. J.O. invested time in a small campaign on social media to build awareness and sell tickets to the Chamber’s 2016 Fiesta Night Rodeo Event. See below for the details and their incredible ROI.
The Texas Longhorn Breeders of America Foundation were looking to build a World Headquarters and Museum right here in the Fort Worth Stockyards. Seeking a way to meet their fundraising goals of $2.2 million dollars for this historic project the board entrusted the work of J.O. to make it happen.